{"id":25335,"date":"2026-01-23T18:46:09","date_gmt":"2026-01-23T17:46:09","guid":{"rendered":"https:\/\/www.stw-muenster.de\/geschaeftsbericht\/oeffentlichtkeitsarbeit\/"},"modified":"2026-02-17T13:22:03","modified_gmt":"2026-02-17T12:22:03","slug":"oeffentlichtkeitsarbeit","status":"publish","type":"geschaeftsbericht","link":"https:\/\/www.stw-muenster.de\/en\/geschaeftsbericht\/jahr-2022\/oeffentlichtkeitsarbeit\/","title":{"rendered":"public relations"},"content":{"rendered":"\t\t
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Public relations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For the Public Relations department, 2022 was all about celebrating the Studierendenwerk’s anniversary. Just in time for the 100th anniversary on February 17, 2022, the previously created anniversary logo “100 years of Studierendenwerk – We for you” was used as the Studierendenwerk logo in all sublines of emails and on social media. <\/p>

In front of Bismarckallee 5, three flags marked the anniversary year. To celebrate the anniversary, we made a short film and also took photos at the Aasee balls. To this end, we asked all colleagues to stand next to Claes Oldenburg’s balls. For the film, the colleagues formed a “1”, which then became 100 together with the two spheres from above. The film was recorded by a drone. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Der Instagram-Kanal Studierendenwerk M\u00fcnster hat sich in k\u00fcrzester Zeit sehr gut entwickelt und bereits zum Ende des Jahres 2022 4.000 Follower gewinnen k\u00f6nnen<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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As part of the anniversary, a calendar<\/a> was created with the help of a project group, which planned various events and campaigns for the months of February to December 2022. In line with the motto “We for you”, various offers were to be presented for all target groups, i.e. employees, students, universities, the media and also the local municipal and political public.
In addition to promoting all activities of the departments and management, specific actions by the Public Relations department included the Panini album, social media access, the anniversary brochure and intensified cooperation with the WWU Baskets M\u00fcnster. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Celebration of 100 years of Studierendenwerk M\u00fcnster<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Panini album<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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To mark the anniversary, the Studierendenwerk was represented in the first M\u00fcnster Panini album with two stickers – the Mensa am Aasee and the Boeselagerstra\u00dfe residential complex – on the “Studying in M\u00fcnster” page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Getting started with social media\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Thanks to an increase in the number of staff in the department with a full-time social media specialist and initially a student assistant, who was joined by two further assistants in October 2022, it was possible to start working with social media at the end of 2021.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Read more <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/path><\/svg><\/span>\n\t\t\t<\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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As part of a pilot project with the REACH EUREGIO Start-up Center, organizational and expert start-up support was provided over several months in order to make the project a success. The decision was made to focus mainly on Instagram, as this is where the target group of students and school pupils as potential future students congregate. Facebook is only mirrored from Instagram.
The previous social media presences operated by various areas of the Studierendenwerk were bundled into one presence as Studierendenwerk M\u00fcnster in order to achieve greater reach. It was decided not to delete existing channels, but to keep them for the time being and to refer to the main presence “Studierendenwerk M\u00fcnster”. The social counseling presence (BIK) was converted into a channel for the tutoring project.
The Studierendenwerk M\u00fcnster channel has developed very well in a very short time and had already gained 4,000 followers by the end of 2022 – this puts us in the top third compared to the channels of other Studierendenwerke in Germany. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t